We often times hear from Managers that auctions do not produce significant cash because no one wants to buy the junk anymore, IT’S THE ECONOMY. Our Manager was convinced that auctions were a waste of time from a financial standpoint, and her results in conducting the auctions proved it.
We hired a new manager at that same store who has become extremely successful with her auctions. Our Manager puts notices up on community boards throughout the town such as the library and supermarkets. As many other facilities of course do, she now has “regulars” but she is going one step further and e-mails the regular auction atendees information about the upcoming auctions. She also posts on Craig’s List which is free in our area.
Not only has this generated significantly more revenue for us, her auction results enable us to deal more effectively in the whole collection process. Since we now are far more confident of our auction results, we are now less likely to make poor deals with deliquent tennats to get them out of the space as we often did when we assumed that the auction would not produce meaningful dollar results.
The main take a way in all of this is that the same positive attitude displayed by our Manager in the example about auctions will produce extraordinary results in almost every aspect of your day to day operations and chances for sucess.
Rember the presidential political slogan, “it’s the economy stupid”, well I am not calling anyone stupid here but IT IS the MANAGER and his or her Attitude.
Jeff Supnick
Supnick Real Estate
www.supnick.com